It seems the "King" is making a comeback—Burger King that is—with its hilarious series of commercials filmed last November at a Midwestern Burger King. The setup goes like this. Customers are told that Burger Kings's famous 'Whopper' has been discontinued due to its over popularity. Hidden cameras film the customer's reaction to their beloved hamburger’s demise. Needless to say, most customers where bewildered to downright dumbfounded at the fact their favorite fast-food hamburger was no longer offered.
Beyond the hilarious reactions from unsuspecting customers, the marketing behind it is genius, getting customers to proclaim their loyalty to Burger King’s product over their archrival McDonalds.
America's love for the hamburger dates back more than one-hundred years and has its origins from German immigrants. Now it has become an American icon, and like fine wine, people are finicky about its taste and even how it’s served to them. Who would've thought that a cooked pattie of ground beef would cause such emotional trauma to a hungry patron.
Video Source: YouTube
America's love for the hamburger dates back more than one-hundred years and has its origins from German immigrants. Now it has become an American icon, and like fine wine, people are finicky about its taste and even how it’s served to them. Who would've thought that a cooked pattie of ground beef would cause such emotional trauma to a hungry patron.
Video Source: YouTube
No comments:
Post a Comment