Wednesday, February 13, 2008

Is Burger King Back on The Throne

It seems the "King" is making a comeback—Burger King that is—with its hilarious series of commercials filmed last November at a Midwestern Burger King.

The setup goes like this. Customers are told that Burger Kings's famous 'Whopper' has been discontinued due to its over popularity. Hidden cameras film the customer's reaction to their beloved hamburger’s demise. Needless to say, most customers where bewildered to downright dumbfounded at the fact their favorite fast-food hamburger was no longer offered.





Beyond the hilarious reactions from unsuspecting customers, the marketing behind it is genius, getting customers to proclaim their loyalty to Burger King’s product over their archrival McDonalds.

America's love for the hamburger dates back more than one-hundred years and has its origins from German immigrants. Now it has become an American icon, and like fine wine, people are finicky about its taste and even how it’s served to them. Who would've thought that a cooked pattie of ground beef would cause such emotional trauma to a hungry patron.

Video Source: YouTube

Saturday, February 2, 2008

The British Soul Invasion

Lately, the return of soul music is getting an interesting rebirth, not from its American roots, but from the motherland of good ol' Britain. Could this be the era of the white, female soul singer? It sure sounds like it with the likes of Joss Stone, Amy Winehouse, and recently Alice Russell.

Alice Russell









They are such phenomenal singers, and they do it with style, envoking that angst and emotion that makes soul music so therapeutic. And It's refreshing to see an African American music genre embraced across the pond and worldwide. From its roots in the 70s till today, soul music continues to make an impact among an era of commercial pop music, rock, and hip-hop.

Soul music always maintians a blip on the commerical radar from decade to decade. The evolution of American soul today is known as neo-soul that has developed many faithful followers over the last decade. Artist like Eryka Badu, Jill Scott, Angie Stone, Leela James, and others continue to garner praise from mainstream critics. But it's the unlikely source of the soul genre from Great Britain that strikes a cord of respect from even the most diehard.

White female singers with a soulful urban sound. The likes of these British singers had their beginnings like most artist, in the underground, which gave them a lot of street cred by the time they hit the mainstream.

Amy Winehouse









Channeling the voices of the 60s and 70s era of singers like Aretha Franklin, Gladys Knight, Donny Hathaway, Steve Wonder and many others the new generation keeps alive the distinctive soul sound. Over the last decade we've had an American movement and now the British want to invade. From my standpoint, this might be one of the most welcoming invasion yet. Keep it coming.
NeoSoul Singers:
Link Source: Wikipedia
Photo Source: Artist Websites and Wikipedia

Friday, February 1, 2008

Microsoft Bids for Yahoo!

Today, cash heavy software company Microsoft, made public its whopping $44 billion dollar bid for search engine giant Yahoo. Microsoft is notoriously known for being stingy in spending or investing any of its enormous cash reserves, but with this eye-popping bid, in an effort to take on goliath Google, they are ready to crack the piggy bank and splurge on what will play a large part in their future growth--search technologies.

This could be perfect timing for Yahoo, as their shares have been slipping lately while Google's shares continue to remain steady. A few years back, Yahoo failed to take advantage of the lucrative advertising dollars of search, where Google gobbled up the market. Now as advertisers look to increase spending to a projected $80 billion over the next two years, Microsoft needs what market share Yahoo does have to capitalize on the growing popularity of the internet for news and entertainment where once mediums like radio, television, and newspapers ruled.


It's a strange time in corporate world. With the battle over being number one, It seems everyone wants a piece of anothers pie to get there. Because as Microsoft attempts to acquire Yahoo to capitalize on the lucrative display Ad market, Google looks to get into Microsoft territory with its own free office applications, Google Apps Team Edition.

While Microsoft's bid is monumental, they still have many hurdles ahead like possible antitrust laws, Yahoo shareholders, and the likely hood of other bidders. The internet business reminds me of the movie Dark City, where the everything changes overnight. Hopefully, what emerges in the morning will be a landscape beaming with new amazing options for the consumer.


Emerging web based mediums:

Entertainment:
Hulu.com, YouTube, Fox On Demand


Newspaper: Craigslist

Photo Source: Paul Sakuma / AP file

Isuzu Calls It Quit in America

R.I.P Isuzu

After 26 years of selling commercial vehicles and passenger cars, the latter more than a decade ago, Isuzu America is no more. With only two truck models carrying the struggling car manufacture, the Ascender and I-series pickup, both based off General Motors' platforms, sales have declined drastically to just 4,138 units in 2007.

The writing on the wall was visible for some time, even as far back as 1993 when Isuzu stopped selling the popular Lotus-tuned Impulse (photo above) and Stylus sedan to focus on light trucks and SUVs. Even attempts to resurrect the brand in the public's mind with fictional 80s commercial icon, Joe Isuzu, didn't do much to improve sales or America's perception of the brand.

With so many companies trimming the fat of slow selling brands or models, it's sad to see Isuzu wasn't able to bring some innovative cars to our shores beyond the less stylish GM clones.