Here is a great article from BNET that I discovered that list 2007 companies that soared in flight or took a dive for one reason or another. After reviewing the list, I could not resist adding my two cents worth of wisdom in bold. This week, we’re highlighting PRWeek’s very good summation of the year past in their 2007 Book of Lists. Here are their brands on the rise and brands that “sunk” in 2007:
Brands that “soared” according to PRWeek:
Apple: Thanks to the hugely successful launch of the iPhone and introduction of the iPod Touch Apple continued to be a darling of Wall Street, with its stock prices reaching an all-time company high of $192 a share.
Apple buyers are like Honda buyers--loyal to the core. Even when Apple launched it's iPhone at a ridiculous price, apple cronies defended it and bought the iPhone in droves.
TMZ: The celebrity Web site separated itself from the pack this year by launching a TV show. It also continued to break a number of stories about celebrity breakdowns, divorces, and deaths.
It was only a matter of time until the virus of salacious celebrity reporting jumped from print to the airwaves.
Nintendo: The launch of the still hard-to-find Wii gaming system at the end of 2006 set Nintendo up for an all but can’t miss opportunity to have a wonderful 2007. It didn’t miss.
Sony Playstation 3 didn't see this coming. Nintendo is resurrected from obscurity.
Wal-Mart: Aside from its usual financial dominance, the retail giant also won a slight reprieve from critics by concentrating on its environmental program to reduce waste and promote sustainability - one that has served as a model for the rest of big industry.
Hummm. Last I heard Wally World was in trouble. Going green isn't going to be enough to get back in the good graces of consumers.
Facebook: The social networking site hit its stride this year, becoming a must-join among business people. It was able to address users’ concerns about privacy swiftly and managed to preserve its loyal following, as well as snag a $240 million investment from Microsoft.
Ok...so I'm a Facebook member--they got me. What else can I say.
And those that “sunk” in 2007:
Sears Holdings: This year, the owner of the Sears and Kmart retail stores announced a 99% drop in third-quarter profits from $196 million to just $2 million year over year. It will certainly have to do better if it ever hopes to compete again with the likes of Wal-Mart and Target.
Is Kmart still around?
Mattel: While its stock price wasn’t severely damaged by this year’s toy recalls, the hit to its reputation is inevitable.
Forget talking to strangers kids. The predator is sitting right in your playroom.
Ampd Mobile: One of the worst tech collapses since the dot bomb, the cell phone company filed for bankruptcy in June, letting a $360 million investment go to waste.
Never heard of them. Maybe that's why they aren't doing so well.
Britney Spears: Spears made such a mess of her life in 2007 that a judge awarded unemployed ex-husband K-Fed custody of their kids. Lowlights include numerous panty-less exits from cars, a head shaving, and the infamous dead-in-the-eyes performance at the MTV Video Music Awards.
The image on her homepage is not one of virtue. This is one sad example of a life and career in trouble. My suggestion is to clean up your act or at least do your dirty deeds away from the cameras. Moving out of Los Angeles would be a huge step forward in restoration.
Citigroup: Getting caught up in the sub-prime fallout, it not only posted a $6.4 billion loss, but CEO Chuck Prince was forced to resign. It announced plans to lay off more than 40,000, and its stock continues to tumble.
Their websites says home loans are easy as 1, 2, 3. Maybe they gave them out a little too easily.
Article Source: BNET
Photo Source: Flickr.com
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