It seems now that generation X is off the watch list, a new generation termed millennials are taking the spotlight. If you were born between 1980 and 2000, you are now coded as a millennial. Like the baby boomers and generation Xers, millennials are characterized by their social environment, how they are parented, technologies available, and major trends and events of that generation. There may be reason to worry for us who were born before the millennials. Some look at millennials as less resilient, lacking work ethic, and attitude of self-entitlement that may or may not be deserved. If this is true, the question is, do we have ourselves to blame for this strange new generation?
Taking the millennials perspective, we see young adults who've grown up with social media pitching instant gratification for all your desires, the birth of the Internet, cell phones, computers everywhere, and new age parents who are concerned more about their children as friends than subordinates. And don't forget, millennials seem to be the least loyal and committed of any generation--it's all about them.
Considering everything involved in shaping a generation, how do you reach the millennial generation? Though each generation adds its own positive effect on society, there are some tried and true personal characteristics of pass generations that keep society moving forward. Do millennials lack this? If so, how do we teach them.
This is just one perspective. Some believe millennials are hard working and have a strong desire to succeed and shape the world around them. So much so, that much of our social marketing is being driven by millennials desire to leave their indelible mark on society. Trendwatching.com describes this cultural phenomenon as gravanity.Watch and exclusive 60 Minute report on millennials.
For great articles on dealing with millennials in the workplace visit about.com.
Video source: 60 Minutes
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